Autor: admin
~ 16/10/08
Thomas Pretty asked:
For the uneducated the world of search engine optimisation can be difficult to understand. The optimisation process is a potential minefield that can be hard to navigate. This article proposes to act as minesweeper, giving you advice on how to select a search engine optimisation company, and gain a better understanding of the processes that should be employed.
First things first, if you are looking for high search engine rankings for your own site, your optimisation company should be able to perform the process to their own site. Of vital importance is whether the optimisation company can rank in search engines for their own chosen phrases; naturally search engine optimisation and SEO should be included in these phrases. The only exception is whether the optimisation company has a proven track record but has created a new company or website in the recent past.
You should also be concerned with what your search engine optimisation company promises. If you have a new site that is trying to approach popular search terms, claims such as; “we can have you at the top in sixty days” should definitely be ignored. They are either saying anything to get your signature or have no clue what the optimisation process involves; either way, these kinds of promises are unfruitful. You should be looking for realistic promises, try to remember that the optimisation process is a long one; any promises should take this into account.
Enquiring about what services you will receive for your money is perfectly fair. While a comprehensive list of every task undertaken will not be needed it is advisable to get an idea of the process and what kind of activities will be involved. Understanding how your site will have to change and how the linking campaign will be undertaken may well be advisable.
Some optimisation companies will guarantee their work, but this is certainly not true for the entire industry, nor is it a guarantee of success, many of these promises can be worthless. What is advisable however is to get an idea of how your search engine rankings will be improved and what you will be getting for your money.
But what kind of signals should you look for if you feel you are on the wrong track? This directly refers to the strategies that may be employed as part of your optimisation campaign. If you have any doubts with these tactics it may be time to find a new company, after all, poor tactics often do more harm than good.
If your optimisation company advises the creation of multiple sites as a method of improving links, it is time to walk away. Normally you will not need more than one site, unless of course your separate sites have clearly disparate roles. In the same vein, if your SEO advises that you should use an automatic content generator it is time to walk away. Search engine rankings often depend upon well written and unique content, without this it will be hard to improve rankings.
Your optimisation efforts should definitely include a link building strategy. Without links it is hard to improve search engine rankings, they are a fundamental part of the SEO process. It is also worth studying, through internet forums what type of methods may be deemed as black hat. These are a worth avoiding at all costs, black hat techniques will seriously harm rankings and can even lead to your site being de-listed completely.
By following this advice it should be possible to find the right SEO company for your needs. Effective strategy should be your main concern, equally the employment of ethical methods should be considered essential. As SEO becomes an evermore popular method of online marketing, finding a company with proven results and effective strategies is a prerequisite for success.
Content for WordPress
For the uneducated the world of search engine optimisation can be difficult to understand. The optimisation process is a potential minefield that can be hard to navigate. This article proposes to act as minesweeper, giving you advice on how to select a search engine optimisation company, and gain a better understanding of the processes that should be employed.
First things first, if you are looking for high search engine rankings for your own site, your optimisation company should be able to perform the process to their own site. Of vital importance is whether the optimisation company can rank in search engines for their own chosen phrases; naturally search engine optimisation and SEO should be included in these phrases. The only exception is whether the optimisation company has a proven track record but has created a new company or website in the recent past.
You should also be concerned with what your search engine optimisation company promises. If you have a new site that is trying to approach popular search terms, claims such as; “we can have you at the top in sixty days” should definitely be ignored. They are either saying anything to get your signature or have no clue what the optimisation process involves; either way, these kinds of promises are unfruitful. You should be looking for realistic promises, try to remember that the optimisation process is a long one; any promises should take this into account.
Enquiring about what services you will receive for your money is perfectly fair. While a comprehensive list of every task undertaken will not be needed it is advisable to get an idea of the process and what kind of activities will be involved. Understanding how your site will have to change and how the linking campaign will be undertaken may well be advisable.
Some optimisation companies will guarantee their work, but this is certainly not true for the entire industry, nor is it a guarantee of success, many of these promises can be worthless. What is advisable however is to get an idea of how your search engine rankings will be improved and what you will be getting for your money.
But what kind of signals should you look for if you feel you are on the wrong track? This directly refers to the strategies that may be employed as part of your optimisation campaign. If you have any doubts with these tactics it may be time to find a new company, after all, poor tactics often do more harm than good.
If your optimisation company advises the creation of multiple sites as a method of improving links, it is time to walk away. Normally you will not need more than one site, unless of course your separate sites have clearly disparate roles. In the same vein, if your SEO advises that you should use an automatic content generator it is time to walk away. Search engine rankings often depend upon well written and unique content, without this it will be hard to improve rankings.
Your optimisation efforts should definitely include a link building strategy. Without links it is hard to improve search engine rankings, they are a fundamental part of the SEO process. It is also worth studying, through internet forums what type of methods may be deemed as black hat. These are a worth avoiding at all costs, black hat techniques will seriously harm rankings and can even lead to your site being de-listed completely.
By following this advice it should be possible to find the right SEO company for your needs. Effective strategy should be your main concern, equally the employment of ethical methods should be considered essential. As SEO becomes an evermore popular method of online marketing, finding a company with proven results and effective strategies is a prerequisite for success.
Content for WordPress
Posted in: Seo | | Comments (0)
Autor: admin
~ 19/06/08
Thomas Pretty asked:
The world of search engine optimisation can be sometimes be seen as an industry that is part science, part art form. Not all realise the consequences of their actions and a certain amount of guesswork can be involved in the process. That said there are those in the optimisation industry that know exactly what they are doing; but for the lay reader, here are ten of the most common myths concerned with search engine optimisation.
The first myth is that when you are involved in the process of optimisation it is a necessity to submit your website URL directly to search engines. Whilst this had been true in the past, when the search engine technology was not very advanced; in the last five or so years it has rapidly become an outdated technique. Fundamentally, carrying out this task will be a waste of time and energy, not to mention money.
The second optimisation myth is that your site must have a Google sitemap. Whilst this may be partially advisable it is not an essential component of your site. A well constructed site that is spider friendly and welcomes the search engines with open arms should negate the need for a sitemap. It is not always a waste of time putting a site map in place however, it will not hurt to put one in place, but it will not however guarantee success.
Constant updating of websites has rapidly become fashionable in the search engine optimisation industry. While updating content regularly may increase the rate at which spiders crawl through your site, it does not always ensure higher rankings. Once again however this does not hurt your site, so if you feel you would like fresh content on a regular basis it is advisable to update frequently.
An ongoing myth in the optimisation industry is that a dedicated pay per click campaign will in fact harm your organic search listings. This is a common misconception amongst those who do not understand the optimisation process. Others even believe that the increased traffic from PPC will in fact benefit your rankings, unfortunately this is also untrue.
There is large amount of fear in the industry that your optimisation efforts should follow search engine guidelines to the letter. Whilst it will not harm your knowledge base to read the guidelines to get an idea of what is and is not allowed, there is no cast iron rule that says these regulations must be gospel. A general rule is that if you optimise a website in a way that benefits both the human user and the search engine spiders, success will be forthcoming. Try not to focus your efforts purely into attracting the spiders and penalties should not occur.
Link buying has long been viewed as a ‘black hat’ optimisation technique that should be avoided unless you want your website to be de-listed. There is little truth in this belief and while the engines do not approve of link buying it is in fact difficult for them to trace a bought link. To remain safe it is advisable not to buy links at all but if you do want to undertake the process, only link to sights that are related yours, otherwise they will simply not be counted by the spiders due to irrelevance.
Headers are becoming increasingly important within the industry. The header tag or H1 can bring good rankings but it is not necessarily foolproof. It is clearly possible to achieve good rankings without an H1 tag, but common practise is to include one anyway. If they are used correctly they will almost certainly benefit your sites’ rankings.
The keyword tag in the Meta information; it has been believed, should contain words used on the page. This is an increasingly obsolete perspective as optimisation specialists are realising that the importance of keywords tags is becoming less and less. While other Meta information is important, this particular tag is usually ignored anyway.
The amount of copy you need on your site does not have to be extremely lengthy; a common myth has been the importance of long paragraphs of content that provide information for both the search engines and human users. Shorter copy can work just as well however; just make sure it’s legible.
The use of long tail keywords is becoming increasingly outdated, especially in the copy of your site. While using these long tail keywords is still used in other optimisation techniques it should be practically ignored for certain aspects of design and optimisation.
These myths are of course conjecture until they have been proved. It is important in the world of SEO to learn on your own merits and not rely too heavily on the findings of others. As stated before it is just as much and art from as it is a science, so trial and error can be an extremely effective method to finding the right path.
Content
The world of search engine optimisation can be sometimes be seen as an industry that is part science, part art form. Not all realise the consequences of their actions and a certain amount of guesswork can be involved in the process. That said there are those in the optimisation industry that know exactly what they are doing; but for the lay reader, here are ten of the most common myths concerned with search engine optimisation.
The first myth is that when you are involved in the process of optimisation it is a necessity to submit your website URL directly to search engines. Whilst this had been true in the past, when the search engine technology was not very advanced; in the last five or so years it has rapidly become an outdated technique. Fundamentally, carrying out this task will be a waste of time and energy, not to mention money.
The second optimisation myth is that your site must have a Google sitemap. Whilst this may be partially advisable it is not an essential component of your site. A well constructed site that is spider friendly and welcomes the search engines with open arms should negate the need for a sitemap. It is not always a waste of time putting a site map in place however, it will not hurt to put one in place, but it will not however guarantee success.
Constant updating of websites has rapidly become fashionable in the search engine optimisation industry. While updating content regularly may increase the rate at which spiders crawl through your site, it does not always ensure higher rankings. Once again however this does not hurt your site, so if you feel you would like fresh content on a regular basis it is advisable to update frequently.
An ongoing myth in the optimisation industry is that a dedicated pay per click campaign will in fact harm your organic search listings. This is a common misconception amongst those who do not understand the optimisation process. Others even believe that the increased traffic from PPC will in fact benefit your rankings, unfortunately this is also untrue.
There is large amount of fear in the industry that your optimisation efforts should follow search engine guidelines to the letter. Whilst it will not harm your knowledge base to read the guidelines to get an idea of what is and is not allowed, there is no cast iron rule that says these regulations must be gospel. A general rule is that if you optimise a website in a way that benefits both the human user and the search engine spiders, success will be forthcoming. Try not to focus your efforts purely into attracting the spiders and penalties should not occur.
Link buying has long been viewed as a ‘black hat’ optimisation technique that should be avoided unless you want your website to be de-listed. There is little truth in this belief and while the engines do not approve of link buying it is in fact difficult for them to trace a bought link. To remain safe it is advisable not to buy links at all but if you do want to undertake the process, only link to sights that are related yours, otherwise they will simply not be counted by the spiders due to irrelevance.
Headers are becoming increasingly important within the industry. The header tag or H1 can bring good rankings but it is not necessarily foolproof. It is clearly possible to achieve good rankings without an H1 tag, but common practise is to include one anyway. If they are used correctly they will almost certainly benefit your sites’ rankings.
The keyword tag in the Meta information; it has been believed, should contain words used on the page. This is an increasingly obsolete perspective as optimisation specialists are realising that the importance of keywords tags is becoming less and less. While other Meta information is important, this particular tag is usually ignored anyway.
The amount of copy you need on your site does not have to be extremely lengthy; a common myth has been the importance of long paragraphs of content that provide information for both the search engines and human users. Shorter copy can work just as well however; just make sure it’s legible.
The use of long tail keywords is becoming increasingly outdated, especially in the copy of your site. While using these long tail keywords is still used in other optimisation techniques it should be practically ignored for certain aspects of design and optimisation.
These myths are of course conjecture until they have been proved. It is important in the world of SEO to learn on your own merits and not rely too heavily on the findings of others. As stated before it is just as much and art from as it is a science, so trial and error can be an extremely effective method to finding the right path.
Content
Posted in: Seo | | Comments (0)