Autor: admin
~ 10/10/08
Mediarun Search asked:
There are man things money can buy; such as the services of a good SEO agency. However there are some things which not only transcend the power of money but also dilute the impact of the services that have already been undertaken. These are the inherent constrains in a website that are overlooked at the time of developed as design agencies do not always keep in mind your search engine optimisation plans when developing a website. This results in unwarranted disputes and numerous delays always resulting in additional costs. These can be easily overcome if at the time of developed a few factors are kept in mind.
Typically there are 2 kinds of websites that we come across regularly. Static website that are developed in HTML and Dynamic website that are a lot more complex and use data bases and server side scripting languages to display results. Optimisation of static website is relatively straightforward where through the FTP most SEO can be implemented. The trouble comes with dynamic websites where often the facilities do not exist to make the basic changes.
As part of most search engine optimisation (SEO) strategies the following are a list of activities that are routinely carried out.
1. Meta tag optimisation
2. Addition of static content to dynamic pages
3. Optimisation of internal links
4. Conversion of dynamic URL’s to static URL’s
5. Modification of site maps
1. Meta tag optimisation
There are 3 key parts to Meta tags. These Meta title, Meta description and Meta keywords. In many websites these are dynamically generated based on certain pre-defined rules where the information is picked up from certain parts of a page. Although their relevance has been consistently debated there is no denying that having well optimised and relevant Meta tags are part of best practices and can also influence your click through ratios. The design agency should provide the facility where, depending your SEO strategy you should be able to easily overwrite the dynamic Meta tags making them as relevant as possible.
2. Addition of static content to dynamic pages
With a large number of e-commerce websites there are enough tools that provide cleaver facility to mange products, cross selling and other functionality. As most of these pages are dynamically generated many of these do not really exist. Hence most searches will result in either the home pages or top level pages appearing on search results which can loose a lot of your visitors. The website should have the provision where the products can be dynamically generated but at the same time have content that is static.
3. Optimisation of internal links
While most focus on developing backlinks from external websites, one of the most effective search engine optimisation (SEO) techniques is to effectively interlink pages within your website. If you see a Wikipedia page it is full of anchor texts that link to relevant content within the website. A website’s content management should have the functionality where content can be easily hyperlinked.
4. URL modification
Dynamic websites often have URL that have long query strings consisting on numerous characters that mean very little to user and even less to search engines. There are tools available that can be installed on the server such as mod_rewrite ISAPI-rewrite depending on the servers that you are using. These can dramatically alter the long complicated ulr’s into addresses that are meaningful giving a boost to your SEO rankings and user experience.
5. Modification of Sitemaps
Each successful website evolves overtime in its technology, products and marketing strategy. With the growth comes a colossal amount of information which at times gets lost in the website or otherwise looses a user. A site map is a blueprint of website which should allow the webmaster to dynamically keep it up to date with the growing demands of the website There are many website that maintain it diligently during the initial states only to overlook it when other things take priority.
By equipping your website with the functionality to make the above changes, you will be giving your SEO agency the best possible chances for collaborating with the web design agency and in implementing changes.
Create a video blog
There are man things money can buy; such as the services of a good SEO agency. However there are some things which not only transcend the power of money but also dilute the impact of the services that have already been undertaken. These are the inherent constrains in a website that are overlooked at the time of developed as design agencies do not always keep in mind your search engine optimisation plans when developing a website. This results in unwarranted disputes and numerous delays always resulting in additional costs. These can be easily overcome if at the time of developed a few factors are kept in mind.
Typically there are 2 kinds of websites that we come across regularly. Static website that are developed in HTML and Dynamic website that are a lot more complex and use data bases and server side scripting languages to display results. Optimisation of static website is relatively straightforward where through the FTP most SEO can be implemented. The trouble comes with dynamic websites where often the facilities do not exist to make the basic changes.
As part of most search engine optimisation (SEO) strategies the following are a list of activities that are routinely carried out.
1. Meta tag optimisation
2. Addition of static content to dynamic pages
3. Optimisation of internal links
4. Conversion of dynamic URL’s to static URL’s
5. Modification of site maps
1. Meta tag optimisation
There are 3 key parts to Meta tags. These Meta title, Meta description and Meta keywords. In many websites these are dynamically generated based on certain pre-defined rules where the information is picked up from certain parts of a page. Although their relevance has been consistently debated there is no denying that having well optimised and relevant Meta tags are part of best practices and can also influence your click through ratios. The design agency should provide the facility where, depending your SEO strategy you should be able to easily overwrite the dynamic Meta tags making them as relevant as possible.
2. Addition of static content to dynamic pages
With a large number of e-commerce websites there are enough tools that provide cleaver facility to mange products, cross selling and other functionality. As most of these pages are dynamically generated many of these do not really exist. Hence most searches will result in either the home pages or top level pages appearing on search results which can loose a lot of your visitors. The website should have the provision where the products can be dynamically generated but at the same time have content that is static.
3. Optimisation of internal links
While most focus on developing backlinks from external websites, one of the most effective search engine optimisation (SEO) techniques is to effectively interlink pages within your website. If you see a Wikipedia page it is full of anchor texts that link to relevant content within the website. A website’s content management should have the functionality where content can be easily hyperlinked.
4. URL modification
Dynamic websites often have URL that have long query strings consisting on numerous characters that mean very little to user and even less to search engines. There are tools available that can be installed on the server such as mod_rewrite ISAPI-rewrite depending on the servers that you are using. These can dramatically alter the long complicated ulr’s into addresses that are meaningful giving a boost to your SEO rankings and user experience.
5. Modification of Sitemaps
Each successful website evolves overtime in its technology, products and marketing strategy. With the growth comes a colossal amount of information which at times gets lost in the website or otherwise looses a user. A site map is a blueprint of website which should allow the webmaster to dynamically keep it up to date with the growing demands of the website There are many website that maintain it diligently during the initial states only to overlook it when other things take priority.
By equipping your website with the functionality to make the above changes, you will be giving your SEO agency the best possible chances for collaborating with the web design agency and in implementing changes.
Create a video blog
Posted in: Seo | | Comments (0)
Autor: admin
~ 29/05/08
Thomas Pretty asked:
Search engine optimisation is currently becoming a very lucrative industry for those who have the skills to carry out optimisation effectively. Put simply, the process involves maximising the traffic that goes to a website from search engine channels. This maximising of traffic increases a websites ranking in the eyes of the search engine and hence makes you a more popular choice by users who are more likely to choose sites at the top of the list of results.
The factors you must consider when undertaking search engine optimisation are; the keywords that you use, for instance these are the words that are most likely to be entered into a search engine when looking for your type of product. The title of your page is important as this is the first thing the search engine reads of your site, hence relevance is extremely important.
The description of your site is the second piece of information a search engine reads and once again has to be relevant. The text on your site is also important in terms of relevance and worth for a search engine to rank it highly. Links to your site from other sites will also help increase the popularity of your site.
When in the process of search engine optimisation selecting your keywords carefully is imperative. Obviously you must find keywords that people are likely to type into search engines. These keywords must be placed within the page to achieve high rankings; it is worth remembering however that phrases rather than single words make for better search engine optimisation. This is because more people tend to search using phrases rather than single words. These keywords should be included on all of the pages and it may even be worth including misspellings if these words are hard to spell.
It is also worth including these keywords and phrases in the title tag, the majority of search engines place high regard on the titles as these are the first piece of information they read when calculating rankings. The most important keywords should be included on the tags on your homepage while internal pages should have the less popular search terms in place. The title for each page should also be unique as most search engine spiders will place importance on the unique information on each site.
The description once again should include keywords in an easily readable sentence. As human users rather than spiders will read this information making it legible is important to increase traffic. The same can be said for content, while spiders will pick up on content, it is the human user who will find the content most useful. This content should be truly unique and well written as duplication is a big mistake when undertaking optimisation. A minimum of two hundred words per page is a helpful guideline to follow as the amount of content on a site is also important.
Linking from other sites is of vital importance and will increase your search engine rankings. This form of optimisation will help in two ways, while it increases your rankings and relative popularity as a site, it should also increase traffic through these links. A blog can also help increase the popularity of your site.
Some methods of optimisation and website design will however harm your rankings. These include placing complicated Flash displays and dynamic URLs that make your site harder to read for search engine spiders. Also by including keywords in your tags that have no relation to the information present will also harm your rankings by disregarding relevance principles.
Search engine optimisation is a complicated process and this article has just scratched the surface of the methods used in the industry. By pursuing these strategies you are optimising in an ethical or ‘white hat’ way, at all costs you should avoid following strategies of ‘black hat’ SEO. ‘Black hat’ methods will ultimately harm your rankings as search engines pick up on the unscrupulous methods employed. It is always worth employing an SEO company that will pursue ethical forms of optimisation for true rankings and increased traffic over an extended period of time.
Content - Members-Only Content for WordPress
Search engine optimisation is currently becoming a very lucrative industry for those who have the skills to carry out optimisation effectively. Put simply, the process involves maximising the traffic that goes to a website from search engine channels. This maximising of traffic increases a websites ranking in the eyes of the search engine and hence makes you a more popular choice by users who are more likely to choose sites at the top of the list of results.
The factors you must consider when undertaking search engine optimisation are; the keywords that you use, for instance these are the words that are most likely to be entered into a search engine when looking for your type of product. The title of your page is important as this is the first thing the search engine reads of your site, hence relevance is extremely important.
The description of your site is the second piece of information a search engine reads and once again has to be relevant. The text on your site is also important in terms of relevance and worth for a search engine to rank it highly. Links to your site from other sites will also help increase the popularity of your site.
When in the process of search engine optimisation selecting your keywords carefully is imperative. Obviously you must find keywords that people are likely to type into search engines. These keywords must be placed within the page to achieve high rankings; it is worth remembering however that phrases rather than single words make for better search engine optimisation. This is because more people tend to search using phrases rather than single words. These keywords should be included on all of the pages and it may even be worth including misspellings if these words are hard to spell.
It is also worth including these keywords and phrases in the title tag, the majority of search engines place high regard on the titles as these are the first piece of information they read when calculating rankings. The most important keywords should be included on the tags on your homepage while internal pages should have the less popular search terms in place. The title for each page should also be unique as most search engine spiders will place importance on the unique information on each site.
The description once again should include keywords in an easily readable sentence. As human users rather than spiders will read this information making it legible is important to increase traffic. The same can be said for content, while spiders will pick up on content, it is the human user who will find the content most useful. This content should be truly unique and well written as duplication is a big mistake when undertaking optimisation. A minimum of two hundred words per page is a helpful guideline to follow as the amount of content on a site is also important.
Linking from other sites is of vital importance and will increase your search engine rankings. This form of optimisation will help in two ways, while it increases your rankings and relative popularity as a site, it should also increase traffic through these links. A blog can also help increase the popularity of your site.
Some methods of optimisation and website design will however harm your rankings. These include placing complicated Flash displays and dynamic URLs that make your site harder to read for search engine spiders. Also by including keywords in your tags that have no relation to the information present will also harm your rankings by disregarding relevance principles.
Search engine optimisation is a complicated process and this article has just scratched the surface of the methods used in the industry. By pursuing these strategies you are optimising in an ethical or ‘white hat’ way, at all costs you should avoid following strategies of ‘black hat’ SEO. ‘Black hat’ methods will ultimately harm your rankings as search engines pick up on the unscrupulous methods employed. It is always worth employing an SEO company that will pursue ethical forms of optimisation for true rankings and increased traffic over an extended period of time.
Content - Members-Only Content for WordPress
Posted in: Seo | | Comments (0)