Autor: admin
~ 24/10/08
Saatchi-gallery asked:
SEO (Search Engine Optimisation) and Internet Marketing
InventaTechnologies is a Search Engine Optimisation (SEO) Company based in UK serving clients worldwide with proven professional and ethical methods. Our Search Engine Optimisation approach includes optimisation and re-optmisation of every page of your website for targeted keywords. Use SEO to get better quality customers at a lower cost. Using targeted Internet marketing techniques, we help you to acquire targeted customers who are profitable for your business.
Why is Search Engine Optimisation so important?
Whether you are a sole trader or a big business, Search Engine Marketing (SEO/SEM) can boost traffic on your website. With SEO you can get free clicks to your site from customers who are looking for your product or service. So, instead of you pushing your product using Mass Advertising, here prospective customers come to you after having found you.
Why Does Your Website Needs Search Engine Optimisation at All?
Over 80% of all website traffic originates from the search engines. If your company has an online presence but doesn’t have a high ranking on the major search engines for your targeted phrases then you’re losing money to your competition every single day, Discount IT Costs and save money by optimising your site.
Benefits of Internet Marketing
1) Sell your products or services online
2) Cost effective solution for small to big businesses
3) Reach to your Targeted customers
4) Increase your ROI
5) Increase your business productivity
6) Improve your company brand awareness
7) Drive Traffic to your site
Save Time and Money on Advertising
Why Should You Consider InventaTech’s Internet Marketing Services?
Inventa Technologies has a 100% success rate at getting client sites listed at the top of search engine results since 2005. We’ve had ongoing success generating targeted website traffic to client websites through ethical Search Engine Optimisation Services for a complete search engine positioning and sales conversion strategy in short period of time.
Create a video blog…instantly.
SEO (Search Engine Optimisation) and Internet Marketing
InventaTechnologies is a Search Engine Optimisation (SEO) Company based in UK serving clients worldwide with proven professional and ethical methods. Our Search Engine Optimisation approach includes optimisation and re-optmisation of every page of your website for targeted keywords. Use SEO to get better quality customers at a lower cost. Using targeted Internet marketing techniques, we help you to acquire targeted customers who are profitable for your business.
Why is Search Engine Optimisation so important?
Whether you are a sole trader or a big business, Search Engine Marketing (SEO/SEM) can boost traffic on your website. With SEO you can get free clicks to your site from customers who are looking for your product or service. So, instead of you pushing your product using Mass Advertising, here prospective customers come to you after having found you.
Why Does Your Website Needs Search Engine Optimisation at All?
Over 80% of all website traffic originates from the search engines. If your company has an online presence but doesn’t have a high ranking on the major search engines for your targeted phrases then you’re losing money to your competition every single day, Discount IT Costs and save money by optimising your site.
Benefits of Internet Marketing
1) Sell your products or services online
2) Cost effective solution for small to big businesses
3) Reach to your Targeted customers
4) Increase your ROI
5) Increase your business productivity
6) Improve your company brand awareness
7) Drive Traffic to your site
Save Time and Money on AdvertisingWhy Should You Consider InventaTech’s Internet Marketing Services?
Inventa Technologies has a 100% success rate at getting client sites listed at the top of search engine results since 2005. We’ve had ongoing success generating targeted website traffic to client websites through ethical Search Engine Optimisation Services for a complete search engine positioning and sales conversion strategy in short period of time.
Create a video blog…instantly.
Posted in: Art | | Comments (0)
Autor: admin
~ 13/09/08
Ben Kemp asked:
What actually is search engine optimisation? There is confusion in the minds of many, as evidenced by the varied approaches seen within any cross-section of web sites. A lack of understanding is apparent on the part of many web designers whose design techniques ensure that search engines cannot penetrate to any internal content!
SEO is the art of clarification, with a clear emphasis on the principle that “form follows function.” Thus, it is semantic, pedantic, and language-orientated rather than a marvel of technical wizardry. The bottom line is that it does not matter how good your site looks, if no one can find it. Many designers obsess on form, building sites that serve as monuments to their creative genius. In an ideal world a site would be designed to fulfil its “function” of attracting clients and making sales, and its “form” would be a supporting element in an overall strategy aimed at achieving a “return on investment” for their clients. SEO is a Moving Target In the past 2 years the major search engines have developed a habit of revising their relevancy ranking algorithms, amending listing options, changing alliances, altering customer base, changing names and content sources, not to mention buying and selling each other.
There are several immutable laws that, if adhered to, will ensure your site prospers, and delivers the elusive ROI. The goal is generation of “qualified traffic” - defined as those who come to you because they want what you offer, and not by accident.
The Two Approaches to Traffic Generation The two approaches to raising the profile of a web site, SEO and PPC, are quite complimentary. Because it is difficult to optimise a site for a very wide range of keyword phrases, PPC marketing can greatly extend your reach. Optimise your site for the major keyword terms, and use PPC to target less obvious, lower volume keyword search terms.
Site Optimisation First and foremost in generating traffic is site optimisation which, after the initial outlay, generates “free” traffic from search engines based on your ranking for particular search terms. This is the “Content is King” approach, and requires us to persuade the search engine that we have the content most relevant to the search. Volume and organisation is important, and we must ensure that search engines can index all supporting content. Pay-Per-Click This may approach may be chosen when you are quite prepared to pay to ensure people find your site, sometimes because its cheaper than rebuilding it! You “bid” for sponsored listing placement, and pay each time a visitor clicks on a “sponsored link” on a search engine and goes through to view your site. PPC allows you to generate traffic even if your site is poorly optimised, but is the most expensive long term option.
An advantage is that PPC campaign setup can allow the viewer to go direct to the page with the content most relevant for the term being used, e.g. by-passing splash pages.
The two PPC heavyweights are Google’s Adwords, and Yahoo Search Marketing. Each has a slightly different approach, but both are affordable and have easy set-up processes for establishing advertising campaigns. Copywriting is the key, as limited title and description space will have you sweating as you try to squeeze a sales pitch into a 35-40 character title! Search Engines There have been huge changes in the search engine scene in recent times, from the spectacular rise of Google to the demise of Northern Light as a public search facility. Overture purchased AllTheWeb and AltaVista, and in turn was purchased by Yahoo. Google now supplies search results to almost half the lesser search engines - Anzwers, AOL, Netscape, ICQ Search, IWON etc.
From an SEO perspective the changes are more fundamental than that, and relate more to directory vs spider-based indexing. For a long period of time, an accurate listing in both the human-edited Yahoo Directory and the Open Directory were crucial to search engine traffic. Back then, even the spider-based engines such as Google placed great emphasis on directory categories, and if you were not listed in Open Directory, Google might not index you at all!
Both those directories seem now to have passed their “use-by date” in terms of delivering direct traffic but Google and Yahoo still place great emphasis on their links. Listings in the DMOZ and Yahoo directories are of tremendous credibility value to your site, and are the best links of all to have!
Between them, Google, Yahoo and MSN, account for almost 90% of all searches performed on the web, and all three of these search engines now derive their bulk content from spider-based indexing processes. Therefore, it is more crucial than ever before that your site is optimised to allow your content to be indexed by search engine spiders!
Some Immutable Laws There are some rules to be followed for success to occur…
Form Follows Function Decide what role your web site should fulfil in your business plan. Build and maintain it to meet the defined functions. Keep it simple, make it fast and clean and above all, avoid any technology which impedes functionality. This includes unnecessary animations or graphics which slow page load times, encouraging visitors to move on to more responsive sites.
Databases can be a serious impediment to indexing of internal content and in many cases are total overkill, especially for smaller sites. Usually, they defeat the goal of creating multiple unique pages by serving generic Title, Description and Keyword meta-tags. They also generate complex URL’s which search engines cannot always penetrate, and even the creation of Site Map pages is rendered overly complex. Any URL with an “&” or a ‘?” in it has the potential to at best impede or at worst block a search engine spider’s access.
In many cases the use of databases is gratuitous and unnecessary, a fast-fix solution to the designer’s goal of churning out a site at the least possible cost and the greatest possible profit. In many cases an HTML template approach would have been better.
Templates, if thoughtlessly implemented, may create equally serious impediments to unique page content. I.e. many template implementations do not provide for unique, page specific meta-tags. Having one generic Title, Description and Keyword meta-tag on every page of the site is a truly appalling, but common, design “feature.”
You Never Get a 2nd Chance to Make a 1st Impression Splash pages annoy people! This is a serious tactical mistake when you are trying to convert window-shoppers into clients. Attention spans on the Internet are short, and there are plenty of “good” sites to choose from. Eliminate every impediment and impel your visitors directly into the “guts” of your site.
The dreadful “Click to Enter Site” splash page with no content expels potential clients into cyberspace, looking for a “better” site that delivers immediate gratification to their quest.
Worse, the search engines place primary emphasis on the entry or Home page. If this page has no content, you can guess where your rankings are going to be! Nowhere, because the search engine cannot find enough content to even categorise the site, let alone establish its relevancy to a query.
Content
What actually is search engine optimisation? There is confusion in the minds of many, as evidenced by the varied approaches seen within any cross-section of web sites. A lack of understanding is apparent on the part of many web designers whose design techniques ensure that search engines cannot penetrate to any internal content!
SEO is the art of clarification, with a clear emphasis on the principle that “form follows function.” Thus, it is semantic, pedantic, and language-orientated rather than a marvel of technical wizardry. The bottom line is that it does not matter how good your site looks, if no one can find it. Many designers obsess on form, building sites that serve as monuments to their creative genius. In an ideal world a site would be designed to fulfil its “function” of attracting clients and making sales, and its “form” would be a supporting element in an overall strategy aimed at achieving a “return on investment” for their clients. SEO is a Moving Target In the past 2 years the major search engines have developed a habit of revising their relevancy ranking algorithms, amending listing options, changing alliances, altering customer base, changing names and content sources, not to mention buying and selling each other.
There are several immutable laws that, if adhered to, will ensure your site prospers, and delivers the elusive ROI. The goal is generation of “qualified traffic” - defined as those who come to you because they want what you offer, and not by accident.
The Two Approaches to Traffic Generation The two approaches to raising the profile of a web site, SEO and PPC, are quite complimentary. Because it is difficult to optimise a site for a very wide range of keyword phrases, PPC marketing can greatly extend your reach. Optimise your site for the major keyword terms, and use PPC to target less obvious, lower volume keyword search terms.
Site Optimisation First and foremost in generating traffic is site optimisation which, after the initial outlay, generates “free” traffic from search engines based on your ranking for particular search terms. This is the “Content is King” approach, and requires us to persuade the search engine that we have the content most relevant to the search. Volume and organisation is important, and we must ensure that search engines can index all supporting content. Pay-Per-Click This may approach may be chosen when you are quite prepared to pay to ensure people find your site, sometimes because its cheaper than rebuilding it! You “bid” for sponsored listing placement, and pay each time a visitor clicks on a “sponsored link” on a search engine and goes through to view your site. PPC allows you to generate traffic even if your site is poorly optimised, but is the most expensive long term option.
An advantage is that PPC campaign setup can allow the viewer to go direct to the page with the content most relevant for the term being used, e.g. by-passing splash pages.
The two PPC heavyweights are Google’s Adwords, and Yahoo Search Marketing. Each has a slightly different approach, but both are affordable and have easy set-up processes for establishing advertising campaigns. Copywriting is the key, as limited title and description space will have you sweating as you try to squeeze a sales pitch into a 35-40 character title! Search Engines There have been huge changes in the search engine scene in recent times, from the spectacular rise of Google to the demise of Northern Light as a public search facility. Overture purchased AllTheWeb and AltaVista, and in turn was purchased by Yahoo. Google now supplies search results to almost half the lesser search engines - Anzwers, AOL, Netscape, ICQ Search, IWON etc.
From an SEO perspective the changes are more fundamental than that, and relate more to directory vs spider-based indexing. For a long period of time, an accurate listing in both the human-edited Yahoo Directory and the Open Directory were crucial to search engine traffic. Back then, even the spider-based engines such as Google placed great emphasis on directory categories, and if you were not listed in Open Directory, Google might not index you at all!
Both those directories seem now to have passed their “use-by date” in terms of delivering direct traffic but Google and Yahoo still place great emphasis on their links. Listings in the DMOZ and Yahoo directories are of tremendous credibility value to your site, and are the best links of all to have!
Between them, Google, Yahoo and MSN, account for almost 90% of all searches performed on the web, and all three of these search engines now derive their bulk content from spider-based indexing processes. Therefore, it is more crucial than ever before that your site is optimised to allow your content to be indexed by search engine spiders!
Some Immutable Laws There are some rules to be followed for success to occur…
Form Follows Function Decide what role your web site should fulfil in your business plan. Build and maintain it to meet the defined functions. Keep it simple, make it fast and clean and above all, avoid any technology which impedes functionality. This includes unnecessary animations or graphics which slow page load times, encouraging visitors to move on to more responsive sites.
Databases can be a serious impediment to indexing of internal content and in many cases are total overkill, especially for smaller sites. Usually, they defeat the goal of creating multiple unique pages by serving generic Title, Description and Keyword meta-tags. They also generate complex URL’s which search engines cannot always penetrate, and even the creation of Site Map pages is rendered overly complex. Any URL with an “&” or a ‘?” in it has the potential to at best impede or at worst block a search engine spider’s access.
In many cases the use of databases is gratuitous and unnecessary, a fast-fix solution to the designer’s goal of churning out a site at the least possible cost and the greatest possible profit. In many cases an HTML template approach would have been better.
Templates, if thoughtlessly implemented, may create equally serious impediments to unique page content. I.e. many template implementations do not provide for unique, page specific meta-tags. Having one generic Title, Description and Keyword meta-tag on every page of the site is a truly appalling, but common, design “feature.”
You Never Get a 2nd Chance to Make a 1st Impression Splash pages annoy people! This is a serious tactical mistake when you are trying to convert window-shoppers into clients. Attention spans on the Internet are short, and there are plenty of “good” sites to choose from. Eliminate every impediment and impel your visitors directly into the “guts” of your site.
The dreadful “Click to Enter Site” splash page with no content expels potential clients into cyberspace, looking for a “better” site that delivers immediate gratification to their quest.
Worse, the search engines place primary emphasis on the entry or Home page. If this page has no content, you can guess where your rankings are going to be! Nowhere, because the search engine cannot find enough content to even categorise the site, let alone establish its relevancy to a query.
Content
Posted in: Seo | | Comments (0)
Autor: admin
~ 22/08/08
Thomas Pretty asked:
People use the internet for all manner of reasons; the most highly used application on the internet is email, while coming in second is the process of searching. Because of this, search engine optimisation has become an increasingly popular form of advertising for a wide variety of companies. As the majority of internet users regularly use search engines to find information on the internet, it is unsurprising that an entire industry has been built up around promoting sites to return better search results.
The current estimate is that there are four billion web pages on the internet that are open to public viewing. The chances of any customer finding your site over that of a competitor are unlikely unless a course of search engine optimisation is pursued. With so many pages on the internet available by the way of searching, this development can be viewed as a natural evolution of online marketing. Clearly optimisation is the way forward.
The process of search engine optimisation utilises expert knowledge on the ways in which search engines compile their directories and return results. Optimisation rather than manipulating the search engine programs instead helps them to find a site that is relevant to the search query. This assistance promotes the site that has been optimised but always attempts to maintain relevance to the search term.
The importance of search engine optimisation is plain to see. A recent survey found that that information sites and e-commerce websites received eighty-five percent of their traffic through search engine referrals. Seemingly, companies who pursue optimisation are making a far better investment than companies employing other means of online advertising.
It is believed that eighty percent of internet users use search engines to find websites. The search activity is clearly a large element in internet usage and as a company it would be foolish to ignore this trend and ignore the benefits that optimisation brings. If you want extra traffic to your website and subsequently more sales it is vital that optimisation is pursued. Without it, your company’s online marketing efforts will undoubtedly founder in what is a highly competitive marketplace.
Organic optimisation is believed by some to be the most beneficial. Paid links or banners, often referred to as ‘pay per click’ are believed to be less responsive than good organic listing positions. Searchers are more likely use results that have been returned naturally rather than the banners that adorn the top and sides of results pages. This does not however negate the benefits of paid optimisation as it can be beneficial in some industries.
As the main objective of a search engine is to provide targeted results the user is usually already looking for the types of products or services you provide. This is why visitor numbers are so important. Combine high levels of traffic with a well designed website and online business success will be forthcoming. Attracting customers is the name of the game, as most searchers will be actively willing to use your service or products; attracting traffic is the ultimate goal.
As the number of web pages constantly escalates, placing your company website at the top of search listings is never an accident; in order to achieve these kinds of results a concerted optimisation effort must be undertaken. This should of course be made in conjunction with other marketing efforts. It is believed that searchers do not go beyond the first three pages of results; hence if you are not in the top thirty, any benefits will be unlikely.
Because of these reasons search engine optimisation is a vital constituent of business success. As increasing numbers of companies pursue online business strategies it is essential that you should proceed with SEO. Without it your customers will be just as happy to use your competitors instead.
Content
People use the internet for all manner of reasons; the most highly used application on the internet is email, while coming in second is the process of searching. Because of this, search engine optimisation has become an increasingly popular form of advertising for a wide variety of companies. As the majority of internet users regularly use search engines to find information on the internet, it is unsurprising that an entire industry has been built up around promoting sites to return better search results.
The current estimate is that there are four billion web pages on the internet that are open to public viewing. The chances of any customer finding your site over that of a competitor are unlikely unless a course of search engine optimisation is pursued. With so many pages on the internet available by the way of searching, this development can be viewed as a natural evolution of online marketing. Clearly optimisation is the way forward.
The process of search engine optimisation utilises expert knowledge on the ways in which search engines compile their directories and return results. Optimisation rather than manipulating the search engine programs instead helps them to find a site that is relevant to the search query. This assistance promotes the site that has been optimised but always attempts to maintain relevance to the search term.
The importance of search engine optimisation is plain to see. A recent survey found that that information sites and e-commerce websites received eighty-five percent of their traffic through search engine referrals. Seemingly, companies who pursue optimisation are making a far better investment than companies employing other means of online advertising.
It is believed that eighty percent of internet users use search engines to find websites. The search activity is clearly a large element in internet usage and as a company it would be foolish to ignore this trend and ignore the benefits that optimisation brings. If you want extra traffic to your website and subsequently more sales it is vital that optimisation is pursued. Without it, your company’s online marketing efforts will undoubtedly founder in what is a highly competitive marketplace.
Organic optimisation is believed by some to be the most beneficial. Paid links or banners, often referred to as ‘pay per click’ are believed to be less responsive than good organic listing positions. Searchers are more likely use results that have been returned naturally rather than the banners that adorn the top and sides of results pages. This does not however negate the benefits of paid optimisation as it can be beneficial in some industries.
As the main objective of a search engine is to provide targeted results the user is usually already looking for the types of products or services you provide. This is why visitor numbers are so important. Combine high levels of traffic with a well designed website and online business success will be forthcoming. Attracting customers is the name of the game, as most searchers will be actively willing to use your service or products; attracting traffic is the ultimate goal.
As the number of web pages constantly escalates, placing your company website at the top of search listings is never an accident; in order to achieve these kinds of results a concerted optimisation effort must be undertaken. This should of course be made in conjunction with other marketing efforts. It is believed that searchers do not go beyond the first three pages of results; hence if you are not in the top thirty, any benefits will be unlikely.
Because of these reasons search engine optimisation is a vital constituent of business success. As increasing numbers of companies pursue online business strategies it is essential that you should proceed with SEO. Without it your customers will be just as happy to use your competitors instead.
Content
Posted in: Seo | | Comments (0)
Autor: admin
~ 02/07/08
Thomas Pretty asked:
The search engine optimisation is currently booming, what should be realised however is that any optimisation will doubtfully produce results quickly, more realistic is a long term approach that takes into account many factors. Being short-sighted in SEO is simply not an option. While those beginning the optimisation process may think there is a magic tactic that will produce search engine results almost instantaneously, this is sadly not the case; it is only through a well structured, long term strategy that success will be forthcoming. Here are some of the best tips that should help you construct a long term plan for your optimisation efforts.
Firstly you should be aware that carrying out search engine optimisation can have negative effects. By building links at a rapid rate it can be possible for search engine algorithms to pick up on your sudden meteoric rise. It is the case that if Google notices your links go from none to thousands over a short space of time that penalties will be dished out. Optimisation, especially in terms of links should be done slowly, by building quality links steadily; you stand less chance of being noticed and will then rise to the top as a matter of course.
A fundamental part of search engine optimisation is the keywords you decide to target. During the early stages it is advisable to target more specific keywords rather than generic popular ones. For instance if you were selling MP3 players, targeting this term would mean facing stiff competition and it is unlikely that success will occur. More advisable is to target terms like MP3 players 1 GB; by doing this you reduce the competition for the phrase and increase your chances of optimisation success. Once you have decent listings for these targeted terms, then it will be possible to attack the more generic ones.
Part of search engine optimisation is to have an approach that takes future events into account. No one can tell when a search engine will change its algorithm or if your competitors will catch you up for certain terms. As a result it is good advice to think about the keywords that you are likely to be focussing on a few years down the line. This kind of all encompassing approach will protect you from unseen circumstances in the future.
As a result of this forward thinking optimisation approach you should try to produce your keywords reactively rather than proactively. While at the outset you may think that certain keywords will be perfect for your business this is not always the case; sometimes you will have great search engine rankings for a word and find that it does not convert into sales. A better course of action is to study which words are bringing more customers and then focussing upon them; this directed focus means that you will be able to convert more visits into sales.
By having a logical approach to optimisation results will follow. Another great tip is to create a page even if you do not have time to optimise it fully. Google and other search engines place emphasis upon the age of a page and hence creating a page for a specific keyword as early as possible will bring better results.
Finally it is of vital importance to have a heavy focus upon the content on your site. This sounds obvious but it is shocking how few websites have quality, well written and unique content. Good content means you have the correct building blocks for your search engine optimisation effort, without it is likely it will flounder.
So when beginning your SEO effort you must understand that results will be slow in becoming apparent. By having a long term approach it is more likely you will experience success; like most things in life “good things come to those who wait.”
Create a video blog
The search engine optimisation is currently booming, what should be realised however is that any optimisation will doubtfully produce results quickly, more realistic is a long term approach that takes into account many factors. Being short-sighted in SEO is simply not an option. While those beginning the optimisation process may think there is a magic tactic that will produce search engine results almost instantaneously, this is sadly not the case; it is only through a well structured, long term strategy that success will be forthcoming. Here are some of the best tips that should help you construct a long term plan for your optimisation efforts.
Firstly you should be aware that carrying out search engine optimisation can have negative effects. By building links at a rapid rate it can be possible for search engine algorithms to pick up on your sudden meteoric rise. It is the case that if Google notices your links go from none to thousands over a short space of time that penalties will be dished out. Optimisation, especially in terms of links should be done slowly, by building quality links steadily; you stand less chance of being noticed and will then rise to the top as a matter of course.
A fundamental part of search engine optimisation is the keywords you decide to target. During the early stages it is advisable to target more specific keywords rather than generic popular ones. For instance if you were selling MP3 players, targeting this term would mean facing stiff competition and it is unlikely that success will occur. More advisable is to target terms like MP3 players 1 GB; by doing this you reduce the competition for the phrase and increase your chances of optimisation success. Once you have decent listings for these targeted terms, then it will be possible to attack the more generic ones.
Part of search engine optimisation is to have an approach that takes future events into account. No one can tell when a search engine will change its algorithm or if your competitors will catch you up for certain terms. As a result it is good advice to think about the keywords that you are likely to be focussing on a few years down the line. This kind of all encompassing approach will protect you from unseen circumstances in the future.
As a result of this forward thinking optimisation approach you should try to produce your keywords reactively rather than proactively. While at the outset you may think that certain keywords will be perfect for your business this is not always the case; sometimes you will have great search engine rankings for a word and find that it does not convert into sales. A better course of action is to study which words are bringing more customers and then focussing upon them; this directed focus means that you will be able to convert more visits into sales.
By having a logical approach to optimisation results will follow. Another great tip is to create a page even if you do not have time to optimise it fully. Google and other search engines place emphasis upon the age of a page and hence creating a page for a specific keyword as early as possible will bring better results.
Finally it is of vital importance to have a heavy focus upon the content on your site. This sounds obvious but it is shocking how few websites have quality, well written and unique content. Good content means you have the correct building blocks for your search engine optimisation effort, without it is likely it will flounder.
So when beginning your SEO effort you must understand that results will be slow in becoming apparent. By having a long term approach it is more likely you will experience success; like most things in life “good things come to those who wait.”
Create a video blog
Posted in: Seo | | Comments (0)
Autor: admin
~ 15/06/08
David Malan asked:
Have you recently launched a new business website, and want to get the necessary search engine traffic to make it a profitable investment? If you’re new to online business, odds are that you’re almost certainly new to setting up your website so that it can perform well in the rankings of the major search engines.
There is a lot you can do to rank well in the search engines, although it requires a long term strategy, and you need to continually monitor your positioning. Search engine marketing is a specialist field but a good internet consultant or marketing specialist with experience with internet promotion should be able to get you well ranked within a reasonable amount of time.
There are a number of prerequisites that need to be in place in order for your website to rank well in the major search engines, and a lot of factors affect your rankings. Search engine algorithms are proprietary and therefore secret, but being mathematical calculations they can be analysed and understood with time. Google, for example, is thought to utilise well over 200 criteria when ranking sites. Here are some high level guidelines, although best results will come from working with an internet marketing expert:
* Standards-based coding - Your site should be well coded, and utilise current best practice coding standards. Latest standards lead to a high content-to-code ratio, and these standards are also designed to make it easier for automated systems (such as websites and search engines) to communicate with each other (a concept known as the semantic web ).
* Page content optimisation - Ideally each page on your website should be optimised for at least one key search term (try to stick to only one per page) that you believe your target audience will be searching for. The most important factors here are the text in your title, the content of the first and last paragraph, the density ratio of your chosen keywords to other words on the page, the usage of synonyms of your optimised term, the value of the content to your target audience, which words are bolded and italicised, the use of text in subheadings, usage of meta tags (yes, these do still play a role, even if it’s not the same as what it used to be), links to other pages and the text used for these links.
* Links from reputable websites - A major factor in ranking algorithms, especially with Google and Yahoo, is the number of links to your pages from sites that have a high reputation already, and the context of these links. Think of this as a voting system, where respected members of the community get more votes than the average Joe. There are strategies that can be employed to acquire these, as long as you are able to provide valuable content as an incentive.
* The big three - The three major search engines to focus on are, in order of market share: Google, Yahoo and MSN, with others making up the rest, although other search engines very often licence one of these three. With effective internet promotion strategies in place, combined with an optimised site, you should be able to see first page results fairly quickly on MSN (1-2 months), less so for Yahoo (3-5 months), and Google (6 or more). These are very rough guidelines, since uncompetitive search terms will rank almost immediately on all search engines. More competitive terms can take a really long time, and a lot of work to rank well. The above describes my experience with average to above-average search terms.
* Link baiting - Link-baiting, or providing valuable content and/or online services, tools, etc that are in demand, is a very effective method of getting people to link to your site. This has a dual benefit in that you get more people visiting from followed links, and search engines see your popularity as growing (which it is).
* Link structure - The link structure of your site is also quite important. The reason for this is quite mathematical in basis, but it relates to telling search engines which pages in your site you see as most important, as well as explaining to search engines what the site is about.
* Site map - Ensure that you have a site map (a list of links to all the pages on your site, with optimised link text) that is easily accessible from your front page, listing all pages on your site, and ensure that this is kept up to date.
* Page URLs - Regularly check for broken links, and try not to change page URLs if you can help it. If you do, there is a method you can use to tell search engines that the page has moved, so that the “value” of the page can transfered to the new page.
* Duplicate content - Avoid duplicate content, i.e exactly the same page under different URLs, or substantially copied text from another website. Search engines tend to penalise this. Try and create as much of your site content yourself, and avoid using more than one domain name for exactly the same site e.g. www.widgets.com and www.qualitywidgets.com, unless you use the method mentioned above to tell search engines that one is a new site, and the other an old one.
* Search engine spamming - Be careful to avoid intentionally or unintentionally spamming search engines. As a general rule, search engines these days are able to pick up when you’re trying to be deceptive by, for example, hiding text not intended for your visitors, in the hope of achieving a higher ranking. Your primary goal should always be to provide a really good site that is designed primarily for your site visitors, but in such a way that search engines also understand the value and subject matter. Never try and display one thing to a site visitor and another to a search engine, you will very likely suffer a ranking penalty for this.
* Google Sitemap - Have your web developer place a Google Sitemap on your server, that gets automatically updated whenever new content is added. This tells Google about the importance and existence of pages on your site, and the relative weighting you would like them to have. An added advantage is that by doing so you get access to stats provided by Google itself relating to which pages have been indexed, which search terms you’re being picked up for, and which search terms people are following to your site, as well as errors encountered, and the like.
* Domain name - Your domain name should reflect your market. If you have a .com domain name, you may miss out on searches where people select “Pages from Australia” when searching. There are things you can do about this in your page code and elsewhere, to tell search engines whether you serve a global, a more specific market, or both.
* Content - The bottom line is always to provide really high quality, valuable content, relevant to your target market, preferably on a relatively niched subject matter.
The list goes on, but these are some of the most important factors when working to rank your site well in the “organic”, or unpaid rankings, which are also the ones people place the most trust in. Paid rankings (paying the search engine to be placed in a prominent position for particular search term) can be effective as a short term strategy, but is less effective the more competitive your product or service, and ends immediately you stop paying for it.
Launching a new business website is a major undertaking, and it is easy to forget the vital search engine optimisation required to make your newly launched site achieve the levels of targetted traffic you’ll need to pay for the costs you have put in in terms of time and money. With the right methodologies and preferably the help of a qualified internet consultant, however, you can and should start to see reasonable growth in the popularity and success of your online business.
Create a video blog…instantly.
Have you recently launched a new business website, and want to get the necessary search engine traffic to make it a profitable investment? If you’re new to online business, odds are that you’re almost certainly new to setting up your website so that it can perform well in the rankings of the major search engines.
There is a lot you can do to rank well in the search engines, although it requires a long term strategy, and you need to continually monitor your positioning. Search engine marketing is a specialist field but a good internet consultant or marketing specialist with experience with internet promotion should be able to get you well ranked within a reasonable amount of time.
There are a number of prerequisites that need to be in place in order for your website to rank well in the major search engines, and a lot of factors affect your rankings. Search engine algorithms are proprietary and therefore secret, but being mathematical calculations they can be analysed and understood with time. Google, for example, is thought to utilise well over 200 criteria when ranking sites. Here are some high level guidelines, although best results will come from working with an internet marketing expert:
* Standards-based coding - Your site should be well coded, and utilise current best practice coding standards. Latest standards lead to a high content-to-code ratio, and these standards are also designed to make it easier for automated systems (such as websites and search engines) to communicate with each other (a concept known as the semantic web ).
* Page content optimisation - Ideally each page on your website should be optimised for at least one key search term (try to stick to only one per page) that you believe your target audience will be searching for. The most important factors here are the text in your title, the content of the first and last paragraph, the density ratio of your chosen keywords to other words on the page, the usage of synonyms of your optimised term, the value of the content to your target audience, which words are bolded and italicised, the use of text in subheadings, usage of meta tags (yes, these do still play a role, even if it’s not the same as what it used to be), links to other pages and the text used for these links.
* Links from reputable websites - A major factor in ranking algorithms, especially with Google and Yahoo, is the number of links to your pages from sites that have a high reputation already, and the context of these links. Think of this as a voting system, where respected members of the community get more votes than the average Joe. There are strategies that can be employed to acquire these, as long as you are able to provide valuable content as an incentive.
* The big three - The three major search engines to focus on are, in order of market share: Google, Yahoo and MSN, with others making up the rest, although other search engines very often licence one of these three. With effective internet promotion strategies in place, combined with an optimised site, you should be able to see first page results fairly quickly on MSN (1-2 months), less so for Yahoo (3-5 months), and Google (6 or more). These are very rough guidelines, since uncompetitive search terms will rank almost immediately on all search engines. More competitive terms can take a really long time, and a lot of work to rank well. The above describes my experience with average to above-average search terms.
* Link baiting - Link-baiting, or providing valuable content and/or online services, tools, etc that are in demand, is a very effective method of getting people to link to your site. This has a dual benefit in that you get more people visiting from followed links, and search engines see your popularity as growing (which it is).
* Link structure - The link structure of your site is also quite important. The reason for this is quite mathematical in basis, but it relates to telling search engines which pages in your site you see as most important, as well as explaining to search engines what the site is about.
* Site map - Ensure that you have a site map (a list of links to all the pages on your site, with optimised link text) that is easily accessible from your front page, listing all pages on your site, and ensure that this is kept up to date.
* Page URLs - Regularly check for broken links, and try not to change page URLs if you can help it. If you do, there is a method you can use to tell search engines that the page has moved, so that the “value” of the page can transfered to the new page.
* Duplicate content - Avoid duplicate content, i.e exactly the same page under different URLs, or substantially copied text from another website. Search engines tend to penalise this. Try and create as much of your site content yourself, and avoid using more than one domain name for exactly the same site e.g. www.widgets.com and www.qualitywidgets.com, unless you use the method mentioned above to tell search engines that one is a new site, and the other an old one.
* Search engine spamming - Be careful to avoid intentionally or unintentionally spamming search engines. As a general rule, search engines these days are able to pick up when you’re trying to be deceptive by, for example, hiding text not intended for your visitors, in the hope of achieving a higher ranking. Your primary goal should always be to provide a really good site that is designed primarily for your site visitors, but in such a way that search engines also understand the value and subject matter. Never try and display one thing to a site visitor and another to a search engine, you will very likely suffer a ranking penalty for this.
* Google Sitemap - Have your web developer place a Google Sitemap on your server, that gets automatically updated whenever new content is added. This tells Google about the importance and existence of pages on your site, and the relative weighting you would like them to have. An added advantage is that by doing so you get access to stats provided by Google itself relating to which pages have been indexed, which search terms you’re being picked up for, and which search terms people are following to your site, as well as errors encountered, and the like.
* Domain name - Your domain name should reflect your market. If you have a .com domain name, you may miss out on searches where people select “Pages from Australia” when searching. There are things you can do about this in your page code and elsewhere, to tell search engines whether you serve a global, a more specific market, or both.
* Content - The bottom line is always to provide really high quality, valuable content, relevant to your target market, preferably on a relatively niched subject matter.
The list goes on, but these are some of the most important factors when working to rank your site well in the “organic”, or unpaid rankings, which are also the ones people place the most trust in. Paid rankings (paying the search engine to be placed in a prominent position for particular search term) can be effective as a short term strategy, but is less effective the more competitive your product or service, and ends immediately you stop paying for it.
Launching a new business website is a major undertaking, and it is easy to forget the vital search engine optimisation required to make your newly launched site achieve the levels of targetted traffic you’ll need to pay for the costs you have put in in terms of time and money. With the right methodologies and preferably the help of a qualified internet consultant, however, you can and should start to see reasonable growth in the popularity and success of your online business.
Create a video blog…instantly.
Posted in: Seo | | Comments (0)
Autor: admin
~ 29/05/08
Thomas Pretty asked:
Search engine optimisation is currently becoming a very lucrative industry for those who have the skills to carry out optimisation effectively. Put simply, the process involves maximising the traffic that goes to a website from search engine channels. This maximising of traffic increases a websites ranking in the eyes of the search engine and hence makes you a more popular choice by users who are more likely to choose sites at the top of the list of results.
The factors you must consider when undertaking search engine optimisation are; the keywords that you use, for instance these are the words that are most likely to be entered into a search engine when looking for your type of product. The title of your page is important as this is the first thing the search engine reads of your site, hence relevance is extremely important.
The description of your site is the second piece of information a search engine reads and once again has to be relevant. The text on your site is also important in terms of relevance and worth for a search engine to rank it highly. Links to your site from other sites will also help increase the popularity of your site.
When in the process of search engine optimisation selecting your keywords carefully is imperative. Obviously you must find keywords that people are likely to type into search engines. These keywords must be placed within the page to achieve high rankings; it is worth remembering however that phrases rather than single words make for better search engine optimisation. This is because more people tend to search using phrases rather than single words. These keywords should be included on all of the pages and it may even be worth including misspellings if these words are hard to spell.
It is also worth including these keywords and phrases in the title tag, the majority of search engines place high regard on the titles as these are the first piece of information they read when calculating rankings. The most important keywords should be included on the tags on your homepage while internal pages should have the less popular search terms in place. The title for each page should also be unique as most search engine spiders will place importance on the unique information on each site.
The description once again should include keywords in an easily readable sentence. As human users rather than spiders will read this information making it legible is important to increase traffic. The same can be said for content, while spiders will pick up on content, it is the human user who will find the content most useful. This content should be truly unique and well written as duplication is a big mistake when undertaking optimisation. A minimum of two hundred words per page is a helpful guideline to follow as the amount of content on a site is also important.
Linking from other sites is of vital importance and will increase your search engine rankings. This form of optimisation will help in two ways, while it increases your rankings and relative popularity as a site, it should also increase traffic through these links. A blog can also help increase the popularity of your site.
Some methods of optimisation and website design will however harm your rankings. These include placing complicated Flash displays and dynamic URLs that make your site harder to read for search engine spiders. Also by including keywords in your tags that have no relation to the information present will also harm your rankings by disregarding relevance principles.
Search engine optimisation is a complicated process and this article has just scratched the surface of the methods used in the industry. By pursuing these strategies you are optimising in an ethical or ‘white hat’ way, at all costs you should avoid following strategies of ‘black hat’ SEO. ‘Black hat’ methods will ultimately harm your rankings as search engines pick up on the unscrupulous methods employed. It is always worth employing an SEO company that will pursue ethical forms of optimisation for true rankings and increased traffic over an extended period of time.
Content - Members-Only Content for WordPress
Search engine optimisation is currently becoming a very lucrative industry for those who have the skills to carry out optimisation effectively. Put simply, the process involves maximising the traffic that goes to a website from search engine channels. This maximising of traffic increases a websites ranking in the eyes of the search engine and hence makes you a more popular choice by users who are more likely to choose sites at the top of the list of results.
The factors you must consider when undertaking search engine optimisation are; the keywords that you use, for instance these are the words that are most likely to be entered into a search engine when looking for your type of product. The title of your page is important as this is the first thing the search engine reads of your site, hence relevance is extremely important.
The description of your site is the second piece of information a search engine reads and once again has to be relevant. The text on your site is also important in terms of relevance and worth for a search engine to rank it highly. Links to your site from other sites will also help increase the popularity of your site.
When in the process of search engine optimisation selecting your keywords carefully is imperative. Obviously you must find keywords that people are likely to type into search engines. These keywords must be placed within the page to achieve high rankings; it is worth remembering however that phrases rather than single words make for better search engine optimisation. This is because more people tend to search using phrases rather than single words. These keywords should be included on all of the pages and it may even be worth including misspellings if these words are hard to spell.
It is also worth including these keywords and phrases in the title tag, the majority of search engines place high regard on the titles as these are the first piece of information they read when calculating rankings. The most important keywords should be included on the tags on your homepage while internal pages should have the less popular search terms in place. The title for each page should also be unique as most search engine spiders will place importance on the unique information on each site.
The description once again should include keywords in an easily readable sentence. As human users rather than spiders will read this information making it legible is important to increase traffic. The same can be said for content, while spiders will pick up on content, it is the human user who will find the content most useful. This content should be truly unique and well written as duplication is a big mistake when undertaking optimisation. A minimum of two hundred words per page is a helpful guideline to follow as the amount of content on a site is also important.
Linking from other sites is of vital importance and will increase your search engine rankings. This form of optimisation will help in two ways, while it increases your rankings and relative popularity as a site, it should also increase traffic through these links. A blog can also help increase the popularity of your site.
Some methods of optimisation and website design will however harm your rankings. These include placing complicated Flash displays and dynamic URLs that make your site harder to read for search engine spiders. Also by including keywords in your tags that have no relation to the information present will also harm your rankings by disregarding relevance principles.
Search engine optimisation is a complicated process and this article has just scratched the surface of the methods used in the industry. By pursuing these strategies you are optimising in an ethical or ‘white hat’ way, at all costs you should avoid following strategies of ‘black hat’ SEO. ‘Black hat’ methods will ultimately harm your rankings as search engines pick up on the unscrupulous methods employed. It is always worth employing an SEO company that will pursue ethical forms of optimisation for true rankings and increased traffic over an extended period of time.
Content - Members-Only Content for WordPress
Posted in: Seo | | Comments (0)
Autor: admin
~ 04/05/08
Thomas Pretty asked:
The world of search engine optimisation is confusing for the lay reader at the best of times. With specialists bandying about terms that mean absolutely nothing to those without the knowledge, understanding of these terms is essential. Naturally the logical place to start any glossary is with an alphabetical methodology; the hope of this article is to help the lay reader gain an understanding of the search engine optimisation industry giving some idea of how it works, so starting at A:
ALT Text/Attribute and Anchor Text. The search engine optimisation industry relies upon ALT text attached to an image to attract search engine spiders with textual information. Anchor text is a phrase that is likely to be used by searchers and hence is linked back to a website to make that website more popular in the search engine rankings.
Cloaking is a rather unscrupulous method of search engine optimisation that is used by ‘black hat’ SEO companies. Also defined as unethical, it involves presenting the search engine spiders with a different page from the one that the human user sees. These unseen pages are heavily laden with keywords to attract the spiders and once again, increase rankings. However, using this process will eventually result in harsh penalties from search engines such as de-listing that will render your site practically useless.
Directories and DMOZ. Directories are websites that contain listings of links from all over the web in a categorised form. DMOZ is the most widely used directory in the optimisation industry. This is because it is the largest with many affiliate directories; its human based approach does take longer than other directories but results are ultimately more worthwhile.
Ethical search engine optimisation. This is SEO carried out without employing underhand or unscrupulous methods. Also known as search engine compliance, it attempts to raise site rankings by conforming to the laws of the search engine regulators.
Gateway page. This can be defined as an unethical from of optimisation that optimises a page with the intention of leading visitors from one page to another. Subsequently the gateway page has no real value and hence the search engine regulators frown upon the practise.
Inbound links. A process of optimisation that uses links from external websites to raise the popularity of the site, naturally the more links the better.
Key phrase, Keyword, Keyword analysis and spamming. A keyword is a word that will have a link to the important information on the page, in conjunction with this a key phrase is a collection of keywords. Keyword analysis is the process of discovering which keywords will be useful to target in order to increase traffic to a site. Keyword spamming however is a ‘black hat’ method of optimisation that crams a page with keywords in order to attract the search engine spiders.
Link farm and popularity. Link farm is an unethical form of search engine optimisation that creates a webpage with the singular purpose of linking to other sites. As it is a clear attempt to increase link popularity it is held in contempt by search engines. Popularity is how a search engine sees your website in terms of the quantity and quality of links.
META tags. These are the tags at the top of a webpage that provide extra information on the page’s contents.
Natural links. These are links that have been created because an external party has found the information on a particular website useful. These are very powerful and hold a lot of sway with the search engine spiders.
On and off page elements. Off page elements are factors outside the control of a website developer such as incoming links, on page elements are the opposite of this and are under the direct control of the developer such as content and META tags.
Page rank. Page rank is a tool that allows the measuring of site rankings as an icon on the toolbar. The system is however becoming outdated and less widespread.
Reciprocal links and robots. Reciprocal links are the links that are created as a result of communication between two specific sites, although they are somewhat artificial their main purpose is to create traffic from one site to another. Robots are simply an alternative name for search engine spiders.
Site maps and spiders. Site maps are tree-like formations that give information on the content of a website while spiders are the software that search engines use to include websites to their database of information.
Unethical SEO. This is the process of search engine optimisation that utilises ‘black hat’ techniques in an attempt to hoodwink spiders to increase site rankings and popularity.
This is simply an outline of the terms used in the search engine optimisation industry; it has hopefully given the lay reader a better idea of the processes and elements that are involved in optimisation. This article however will not make you an expert; if everyone could undertake SEO themselves the need for specialists would be negated.
Content
The world of search engine optimisation is confusing for the lay reader at the best of times. With specialists bandying about terms that mean absolutely nothing to those without the knowledge, understanding of these terms is essential. Naturally the logical place to start any glossary is with an alphabetical methodology; the hope of this article is to help the lay reader gain an understanding of the search engine optimisation industry giving some idea of how it works, so starting at A:
ALT Text/Attribute and Anchor Text. The search engine optimisation industry relies upon ALT text attached to an image to attract search engine spiders with textual information. Anchor text is a phrase that is likely to be used by searchers and hence is linked back to a website to make that website more popular in the search engine rankings.
Cloaking is a rather unscrupulous method of search engine optimisation that is used by ‘black hat’ SEO companies. Also defined as unethical, it involves presenting the search engine spiders with a different page from the one that the human user sees. These unseen pages are heavily laden with keywords to attract the spiders and once again, increase rankings. However, using this process will eventually result in harsh penalties from search engines such as de-listing that will render your site practically useless.
Directories and DMOZ. Directories are websites that contain listings of links from all over the web in a categorised form. DMOZ is the most widely used directory in the optimisation industry. This is because it is the largest with many affiliate directories; its human based approach does take longer than other directories but results are ultimately more worthwhile.
Ethical search engine optimisation. This is SEO carried out without employing underhand or unscrupulous methods. Also known as search engine compliance, it attempts to raise site rankings by conforming to the laws of the search engine regulators.
Gateway page. This can be defined as an unethical from of optimisation that optimises a page with the intention of leading visitors from one page to another. Subsequently the gateway page has no real value and hence the search engine regulators frown upon the practise.
Inbound links. A process of optimisation that uses links from external websites to raise the popularity of the site, naturally the more links the better.
Key phrase, Keyword, Keyword analysis and spamming. A keyword is a word that will have a link to the important information on the page, in conjunction with this a key phrase is a collection of keywords. Keyword analysis is the process of discovering which keywords will be useful to target in order to increase traffic to a site. Keyword spamming however is a ‘black hat’ method of optimisation that crams a page with keywords in order to attract the search engine spiders.
Link farm and popularity. Link farm is an unethical form of search engine optimisation that creates a webpage with the singular purpose of linking to other sites. As it is a clear attempt to increase link popularity it is held in contempt by search engines. Popularity is how a search engine sees your website in terms of the quantity and quality of links.
META tags. These are the tags at the top of a webpage that provide extra information on the page’s contents.
Natural links. These are links that have been created because an external party has found the information on a particular website useful. These are very powerful and hold a lot of sway with the search engine spiders.
On and off page elements. Off page elements are factors outside the control of a website developer such as incoming links, on page elements are the opposite of this and are under the direct control of the developer such as content and META tags.
Page rank. Page rank is a tool that allows the measuring of site rankings as an icon on the toolbar. The system is however becoming outdated and less widespread.
Reciprocal links and robots. Reciprocal links are the links that are created as a result of communication between two specific sites, although they are somewhat artificial their main purpose is to create traffic from one site to another. Robots are simply an alternative name for search engine spiders.
Site maps and spiders. Site maps are tree-like formations that give information on the content of a website while spiders are the software that search engines use to include websites to their database of information.
Unethical SEO. This is the process of search engine optimisation that utilises ‘black hat’ techniques in an attempt to hoodwink spiders to increase site rankings and popularity.
This is simply an outline of the terms used in the search engine optimisation industry; it has hopefully given the lay reader a better idea of the processes and elements that are involved in optimisation. This article however will not make you an expert; if everyone could undertake SEO themselves the need for specialists would be negated.
Content
Posted in: Seo | | Comments (0)